Diana - St. Louis, Missouri (1925-1928)


1925 Diana

Diana Motors Company of St. Louis, Missouri was a wholly owned subsidiary of the Moon Motor Car Company. The company never dwelled on the fact their car was named after a Roman mythology goddess of the Moon. The radiator shell was a carbon copy of the Belgian Minerva car. In late May of 1925, the new car and company was announced by Steward Macdonald (the president of Moon and Diana). When the Diana car arrived June 25th it was very well received. The company referred to it as the "the easiest steering car in America," "the only car built entirely for balloon tires," and "a car for women drivers." The Moon Company had projected that they would sell 7,000 Diana in the first year of production. The car's engine was a 72hp Continental straight-eight, hydraulic four-wheel brakes, and as well as the Lancaster Vibration Damper, both progressive features of its time. It got about 15 to 18 miles per gallon, with a maximum speed of 70mph. The price was around $2,000.00, but had to pay extra for wire wheels and radiator in bronze, which was the fancy sports roadsters. A town car at $5,000.00 was another limited production model. With some early structural problems in the car itself, and unfortunately the public never did forget - the Diana just faded away. Though the 1928 models were announced, it never produced one and the Diana became a Moon Aerotype 8-80 model for 1928. The Diana still has one the loveliest radiator mascots on an American car.


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